A global movement to reduce plastic pollution
driven by sport, science and storytelling.
this is More than a film,
It’s a rallying call for responsibility
Narrated by Woody Harrelson, KULEANA is a cinematic journey into the heart of the plastic crisis, set against one of the most ecologically and spiritually powerful places on Earth: Hawai‘i. Now on the frontline of this global issue.
Through the universal language of sport, the film reveals how plastics have infiltrated every part of our world… from the smallest fish in the ocean to the blood running through our veins. This is not just an ocean issue, it is a human one.
“Kuleana is a roller coaster of a film. a beautiful battle between the awe-inspiring power of our oceans and the shocking truth of plastic pollution. Everyone should watch this documentary!”
JADEN SMITH
TAKE ACTION NOW
Easy · Everyday Actions
Start small
→ Reduce consumption of single-use plastics
→ Carry a reusable water bottle and/or coffee cup
→ Say no to plastic at events
Community · Engage Deeper
BRING OTHERS IN
→ Host a screening in your community, school, classroom or team
→ Join a clean-up — see your local cleanups
→ Organize a clean-up
Amplify · Leverage Influence
Push for change
→ Write to your local politician to support EPR and plastic policy
→ Push for your stadium to remove single-use plastic
→ Share campaign content
→ Join #TeamOcean with Protect Where We Play
Easy · Everyday Actions
OPERATE CLEANER
→ Reduce single-use plastics across your operations
→ Transition to a circular or reusable system
→ Set measurable sustainability targets and timelines
Operate cleaner
Community · Engage Deeper
MOBILISE YOUR TEAM
→ Host a screening internally or for your audience
→ Mobilize your team and audience through clean-ups and activations
→ Partner with aligned organizations to expand impact
Amplify · Leverage Your Influence
USE YOUR PLATFORM
→ Use your platform to raise awareness at scale
→ Advocate for Extended Producer Responsibility (EPR) and stronger plastic policy
→ Align with Ocean Conservancy’s Protect Where We Play and similar initiatives
BE PART OF THE MOVEMENT
Host a Screening
Kuleana means responsibility in Hawaiian — our shared duty to protect what we love.
Be part of the movement.
Track your
plastic
Use Ocean Conservancy’s tracker to log and reduce your footprint.
2.4M
People Reached
25
Events Hosted
“You are not powerless. Change begins with the smallest choices made every day. Refuse plastic whenever and wherever you can.”
Woody Harrelson, Kuleana
Follow the Movement
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GENERAL
SCREENINGS
IN PARTNERSHIP WITH
© 2026 KULEANA · GROUNDTRUTH PRODUCTIONS