A global movement to reduce plastic pollution driven by sport, science and storytelling.
More than a film
a rallying call for responsibility
Narrated by Woody Harrelson, KULEANA is a cinematic journey into the heart of the plastic crisis, set against one of the most ecologically and spiritually powerful places on Earth: Hawai‘i. Now on the frontline of this global issue.
Through the universal language of sport, the film reveals how plastics have infiltrated every part of our world… from the smallest fish in the ocean to the blood running through our veins. This is not just an ocean issue, it is a human one.
“Kuleana is a roller coaster of a film. a beautiful battle between the awe-inspiring power of our oceans and the shocking truth of plastic pollution. Everyone should watch this documentary!”
JADEN SMITH
2050
By 2050, plastic could outweigh fish in the ocean.
300M
An artificial turf pitch sheds up to 300 million microplastic particles a year.
120K
A 500ml plastic water bottle can contain 120,000 microplastic particles.
TAKE ACTION NOW
Easy · Everyday
Start small
→ Reduce consumption of single-use plastics
→ Carry a reusable water bottle and/or coffee cup
→ Say no to plastic at events
Easy · Everyday
BRING OTHERS IN
→ Host a screening in your community, school, classroom or team
→ Join a clean-up — see your local cleanups
→ Organize a clean-up
Easy · Everyday
Push for change
→ Write to your local politician to support EPR and plastic policy
→ Push for your stadium to remove single-use plastic
→ Share campaign content
→ Join #TeamOcean with Protect Where We Play
Easy · Everyday
OPERATE CLEANER
OPERATE CLANER
→ Reduce consumption of single-use plastics
→ Carry a reusable water bottle and/or coffee cup
→ Say no to plastic at events
Easy · Everyday
MOBILISE YOUR TEAM
→ Host a screening in your community, school, classroom or team
→ Join a clean-up — see your local cleanups
→ Organise a clean-up
Easy · Everyday
USE YOUR PLATFORM
→ Write to your local politician to support EPR and plastic policy
→ Push for your stadium to remove single-use plastic
→ Share campaign content
→ Join #TeamOcean with Protect Where We Play
BE PART OF THE MOVEMENT
Host a Screening
Kuleana means responsibility in Hawaiian — our shared duty to protect what we love. Be part of the movement.
Track your plastic
Use Ocean Conservancy’s tracker to log and reduce your footprint.
2.4M
People Reached
387
Events Hosted
“You are not powerless. Change begins with the smallest choices made every day. Refuse plastic whenever and wherever you can.”
Woody Harrelson, Kuleana
Follow the Movement
GET IN TOUCH
GENERAL
SCREENINGS
IN PARTNERSHIP WITH
© 2026 KULEANA · GROUNDTRUTH PRODUCTIONS
